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Mockup
Prompt Builder

Want to design eye-catching clothing and product mockups? Our AI-powered tool helps you quickly generate unique photos, perfect for POD, presentation of your sublimation designs, or selling as mockups. Visit our Etsy shop to get a Prompt Builder or check out the guide below to learn more.

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Table of contents:

Welcome, digital artists! In this tutorial, we’ll take a closer look at the Mockup Prompt Builder and how you can use it to generate various mockup designs. Whether you're creating a t-shirt, sweatshirt, pillow, stationery or other mockup for print-on-demand, sublimation, or selling as is, this tool is your go-to resource. For additional insights, be sure to watch the video guide, though it offers some different details. If you're just getting started with Prompt Builders, we recommend beginning with the Prompt Builder Basics and PRO version features sections.

Video version of this guide

What products are included in the Mockup series?

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Mockup Prompt Builder PRO

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Mockup Prompt Builder (Basic)

What can you create with these builders?

Mockups are among the most demanding themes, as these images need to look highly realistic and accurately resemble physical products. The products should ideally be blank, with no pre-existing text or images. Models should also be in open poses to easily place and effectively display the designs without visual obstructions. So here's a breakdown of what to expect of Midjourney AI and of the Mockup Prompt Builder. This tool was designed specifically for Midjourney, factoring in its strengths, weaknesses, and limitations in the mockup domain. Since Midjourney evolves with new updates, keep experimenting to take advantage of improvements.

Midjourney Advantages:

  • Best AI tool for creating realistic mockups with models.
  • Excellent for mockups without models, with background details improving with each version.

Midjourney Weaknesses:

  • Limit to one model per mockup - multiple models can result in unattractive or unsettling images.
  • Avoid close-ups of hands, as Midjourney still struggles with limbs.

Midjourney Limitations:

  • Some uncommon products may be inconsistent or difficult to depict.
  • Certain items (like pajamas or underwear) may not pass community guidelines due to censorship.

How the Mockup Prompt Builder Fits Your Needs:

  • Sublimation & Design Presentations: Perfect use case. As mockups are mainly for showcasing designs, precise product accuracy isn't critical.
  • Selling Mockups: Good for popular products (S-tier), though less common items may require more attempts or inpainting to achieve desired results.
  • POD Products: The trickiest. Since products must closely match their physical equivalents, check the tier list below for Midjourney's capabilities.

Product Tier List:

S Tier:A Tier:B Tier:C Tier:
Bella Canvas t-shirtsTank topsMugs with modelsUncommon product stands
Gildan sweatshirtsV-neck t-shirtsTote bags with modelsBlankets
Square pillowsAbstract tumblersPajamasSocks
Abstract wall artRectangular/other pillowsLeggingsPrecise wall art
Abstract framesParty invitationsAbstract swim shortsShower curtains
Abstract hoodiesLong sleevesAbstract aprons
Tote bags (without models)
Mugs (without models)

These images show the best products for mockups, created using the Mockup PRO Prompt Builder.
Feel free to explore other products as well - experiment with anything!

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  • Classic t-shirt: Young woman wearing maroon t-shirt mockup, blank t-shirt, crewneck, short skirt, elongated sleeves, minimalistic interior --v 6.1
  • Children clothes: Little boy wearing light blue sweatshirt mockup, blank sweatshirt, crewneck, country house, lifestyle shot --v 6.1 --no raglan
  • Jewelry: Young woman wearing necklace mockup, blank necklace, close-up shot --v 6.1
  • For scene creation: Black hoodie mockup, blank hoodie, light background, flat lay --v 6.1 --no raglan
  • Tank top: Male supermodel wearing white tank top mockup, blank tank top, open pose, sunny beach --v 6.1
  • Flat lay: White rectangular shape party invitation mockup, blank party invitation, minimalistic interior, flat lay --v 6.1
  • Interior mockup (the prompt was enhanced with ChatGPT - PRO feature): White rectangular wall art mockup, blank wall art, situated in a cozy bedroom infused with natural light streaming in from a nearby window, surrounded by soft textures and warm hues to create an inviting atmosphere
  • Phone case: White iphone 12 case mockup, blank iphone 12 case, spring background, in interior --v 6.1

Mockup Prompt Builder overview

The builder is divided into five main sections: Product, Person, Product details, Environment and Parameters. Simply select your preferred options, and if desired, add your custom model or details in the text fields. Your prompt will be automatically generated in the Result Prompt cell based on your selections.

Please note that Midjourney currently cannot create mockups featuring multiple products in a single image. For this reason, the Prompt Builder is also designed to create mockups for only one product at a time. If you select an apparel product, any selection made in the non-apparel dropdown will be ignored. To create a non-apparel mockup, simply leave the apparel dropdown set to “no style”.

Another key aspect is deciding whether to include a model in your mockup. If you want a model, select “Yes” in the Person section and proceed with your other choices. If you select “No,” all other options in this section will be ignored. The rest of the process is straightforward, but if you'd like a deeper understanding of the Prompt Builder’s architecture, please watch the video guide.

The Instructions and Visual Examples sheets provide all the information and inspiration you need to start creating.

With the PRO version, you can unlock endless prompt variations using the “Enhance with ChatGPT” button. You can also create mockups with the same model by using the character reference field. Mockup specs dropdown, extended Parameters and an additional field for custom details are also exclusive to the PRO version.

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Mockup PRO Prompt Builder overview

Visual Examples

Here, you can easily preview the outcomes of various Presets. Since art styles are irrelevant to the mockup genre, this is the only prompt builder that doesn't include art styles or digital product options.

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Dall-E (Bing), Flux, Ideogram, Leonardo
(Other text-to-image AI generators’ outcomes)

While this guide is centered on Midjourney, we’ve also tested our Prompt Builders with other popular text-to-image generators, including Flux, DALL-E (Bing), Ideogram, and Leonardo (see our Q&A section for more compatibility details). Below is a brief summary of how mockup prompts perform on these platforms:

  • DALL-E (Bing): Great for mockups without models; however, mockups wıth people often appear overly smooth or unnatural, with hands frequently posing an issue. The products are often not blank.
  • Flux: Manages a range of mockups well, including those with limbs, and generally understands open poses. Occasionally, models and products may look overly polished.
  • Ideogram: Suitable for mockups with fairly realistic models, though compositions aren’t always mockup-friendly (poses may not be open enough, and hands often cover large portions of the product). Products can also lack precision (not close enough to the physical originals), and blank items frequently appear pre-designed, requiring manual edits. Using the Realistic model is recommended.
  • Leonardo: Less reliable for mockups due to issues like distorted limbs, non-blank products, and model poses that aren’t consistently open. However, models themselves look reasonably realistic. WE used the Stock photography model for this test.

Improving Results Across Platforms

For optimal results, use the "Enhance with ChatGPT" button (PRO version), which generates more detailed prompts for improved compatibility with DALL-E, Ideogram, Leonardo, and Flux.

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Dall-E

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Ideogram

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Leonardo AI

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Flux.1

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Flux.1

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Leonardo AI

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Ideogram

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Dall-E

Prompt ideas to start with

If you're new to the Mockup Prompt Builder or unsure where to begin, the Presets are a great way to start building your prompts. There are 8 included Presets, which you can switch between using the dropdown in the top right corner of the builder. You can view example outcomes in the Visual Examples sheet. While the Preset feature is exclusive to the PRO version, you can still copy prompts from the Visual Examples sheet, which is available in the Basic version as well.
The screenshots show the selections used for each prompt, along with the resulting Midjourney images. These Presets aren't fixed - feel free to customize them by adjusting colors, models, or product specifications. They serve as flexible templates, showcasing different use cases for the builder and offering some starting points for creating popular digital products.
Enjoy experimenting!

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You’re All Set!

Now you have everything you need to start creating stunning prompts and mockups with our Mockup Prompt Builder. Wishing you success with your creative projects!

All the images featured in this guide were generated using Midjourney, DALL-E, Ideogram, Leonardo, and Flux.1 with the Mockup PRO Prompt Builder.